Brand-led · Commodity to Brand

From bought on rate to asked for by name.

Four packages for owner-managed businesses that buyers compare on price. Start with the free Audit, then find the position nobody owns, then get your leadership team behind it.

Start with the free AuditPackages 4Each one stands alone

See the packages Take the free Audit

compare

Four packages, side by side

Each package stands alone. Start where your business is today.

Compare	Package 1Brand AuditSee what’s covered ↓	Package 2Brand PositioningSee what’s covered ↓	Package 3Challenger Workshop for LeadershipSee what’s covered ↓	Package 4Challenger Workshop for BusinessSee what’s covered ↓
Fee	Free	Scoped on call	Scoped on call	Scoped on call
Time	About 10 minutes	6 weeks	2 days + 1 week	About 7 weeks
Answers	Where does your brand stand, and what is it costing you?	What is the one reason to choose you that no rival owns?	The founder names one problem. Is the whole leadership team really behind solving it?	Is your leadership team behind the one problem that matters most?
You get	Score out of 40, your tier, a written report and a call	Demand Atlas, Brand Platform, two creative routes and a 90-day roadmap	The founder’s problem tested by every function, and a 90-day plan	Evidence Pack, one agreed problem and a 90-day plan with owners
Best if	You want to know where you stand before spending	Buyers compare you with rivals on price	You know the problem and need every decision-maker behind the answer	Growth has stalled and nobody can say for sure why

Package 1 · About 10 minutesBrand AuditFreeScore out of 40, your tier, a written report and a callBest if: You want to know where you stand before spendingSee what’s covered ↓Package 2 · 6 weeksBrand PositioningScoped on callDemand Atlas, Brand Platform, two creative routes and a 90-day roadmapBest if: Buyers compare you with rivals on priceSee what’s covered ↓Package 3 · 2 days + 1 weekChallenger Workshop for LeadershipScoped on callThe founder’s problem tested by every function, and a 90-day planBest if: You know the problem and need every decision-maker behind the answerSee what’s covered ↓Package 4 · About 7 weeksChallenger Workshop for BusinessScoped on callEvidence Pack, one agreed problem and a 90-day plan with ownersBest if: Growth has stalled and nobody can say for sure whySee what’s covered ↓

the packages

Four packages. Diagnose, position, align.

Each package stands alone. Start where your business is today and move up only when the evidence makes the case.

Package 1

Brand Audit

Where does your brand stand, and what is it costing you?

You answer

20 yes/no questions across four areas: Dependence, Conditioning, Signal and Pull
Three short answers in your own words, including how you would finish “Customers choose us because…”
Eight deeper questions, if you want the written report

You receive

Your score out of 40 and your tier, from Replaceable to Requested
Your two weakest areas, named, with what they cost you in margin, dealer power and pricing
A written report by email within two working days
A 30–45 minute call with a Curry Nation founder, and one agreed next step

Fee: Free
Time: About 10 minutes · report in 2 working days
Next: Your email is asked for only after you see your score

The Audit shows where you stand. It doesn’t include a plan, prices or a recommendation to buy anything.

See how the Audit works

Package 2

Brand Positioning

What is the one reason to choose you that no rival owns?

We work through

Discover (2 weeks): your team, your sales and pricing, your category, and the buyers who choose in it
Define (2 weeks): the target buyer, the proof only you can show, and the Brand Key
Express (2 weeks): two creative routes and the plan to launch them

You receive

A Demand Atlas with 3–5 unclaimed reasons to choose you, and one recommended
A one-page Brand Platform: target, positioning, proof and Brand Key
Two creative routes with a recommended line
A 90-day launch roadmap with owners and sequence

Fee: Scoped on call, plus GST
Time: 6 weeks, or one 2-week phase at a time
Next: The full programme costs 15% less than buying phases separately

Logo, packaging, production, media and website build are quoted separately.

See the three phases

Package 3

Challenger Workshop for Leadership

The founder names one problem. Is the whole leadership team really behind solving it?

How it runs

Before: the founder gives us one problem statement, and flags sensitive topics
Day 1: senior operators, each matched to one of your functions, challenge every decision-maker on that problem, with the founder in the room
Evening: structured downtime with our panel
Day 2: the workshop. Challenger drills and scenario boards on the problem, then each team pitches its plan and the founder gives a verdict
A week later: the plan, written up

You receive

The founder’s problem, tested from every function
Where answers didn’t hold up, and where functions quietly disagreed
One agreed way forward, decided by the people who have to deliver it
A 90-day plan with named owners and measures

Fee: Scoped on call · includes the senior operators, venue and meals
Time: 2-day offsite, plan a week later
Who’s in the room: The founder and the key decision-makers

Always offsite, at a property from our shortlist. Your team’s travel to the venue is at actuals.

See how the two days run

Package 4

Challenger Workshop for Business

Is your leadership team behind the one problem that matters most?

How it runs

Five weeks of evidence: 25 interviews with current and lapsed customers, a store and channel safari, and a rival tear-down
One synthesis of what is holding sales back, with 3–5 candidate problems for the day
The workshop day: the founder and 8–10 functional heads agree the one problem to solve first
The plan, a week later

You receive

An Evidence Pack and the workshop pre-read
One priority problem, agreed in the room
A Challenger Positioning Snapshot and three campaign directions
A 90-day roadmap with named owners and measures

Fee: Scoped on call · venue and travel at actuals
Time: About 7 weeks
Promise: No breakthrough idea on the day, no fee

Already know the problem? The Challenger Workshop for Leadership starts with it and takes two days.

See the workshop

faq

Questions owners ask

Which package should I start with?

Most businesses start with the free Brand Audit. It shows where your brand stands and what it costs you, and the call that follows agrees one next step, whether or not it is with us.

Do I have to buy all four?

No. Each package stands alone. Start where your business is today and move up only when the evidence makes the case.

What’s the difference between the two Challenger Workshops?

The Workshop for Leadership starts with one problem the founder gives us: a two-day offsite where senior operators challenge each decision-maker on it, then the team agrees a plan. The Workshop for Business starts with five weeks of evidence from customers, the trade and rivals, then the workshop day and the plan.

How is it priced?

The Brand Audit is free. Positioning and both workshops are scoped on a call, plus GST, once we know your business.

Is this only for consumer brands?

No. The method is built for commodity, B2B and consumer categories, wherever buyers compare you with the next supplier on price.

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Find out where your brand stands.

Ten minutes, twenty questions, and your score before we ask for anything.

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